You can choose any target market, but have research and have everything at your fingertips to prove it and backup what you're saying.
E.g area 51, witchery etc need to have a certain market
Macro is what're you telling or saying about your collection. Visual image that connects with this.
Is this something you create?
Take photographs, draw etc to make the image that you need.
Mood: visual image communication AS ABOVE
Aesthetic concept - how do you translate the above into stylistic product design.
What kind of colour, what does it look like, what response do you want that to have.
Wednesday 24th class notes
