Launch Pad

 - Less complex design lines / fit e.g Jacket at Zambezi = size 8 - 12
Jacket at Glassons = 6 - 18
Labels have a certain image that they want to adhere to, therefor they only stock certain sizes to withhold their reputation and whom can wear it and therefor be seen wearing it.
Brand image, the customer they want to adhere to.
Fitmodel - a model employed whom the designer makes all of the garments to fit perfectly - this is their target market.

 - Detailing

 - Production costs

- Muse / Template - Who is this customer? Who is this person? Indicate this with how you draw, what are their proportions? What scale will you use? Stylised? Age group? A story around your person and some demographic info to help you design collection for.

- Tailored garments, rules:
guidelines
sleeve lengths
side seams
not hanging off the shoulders
padding in the chest buckling - also what the padding is made of, e.g horse hair, foam substitutes.

 - Are you doing something intentionally? Be aware that if you do something, it may give a certain effect to the garments. E.g rolled up sleeve gives an 80's feel.
Every decision you make changes how the garment is viewed.
The length of the sleeve, the cut of the sleeve etc

 - Draped garments
Zero or minimal waste
Broader appeal to a wider market
Drape; effected highly by the quality of the fabric

The hanger appeal  - this is how consumers mostly look at a garment, something that designers think of a lot! As often customers can get turned off a garment simply by the hanger appeal.

Test the behaviour of your fabric and also the content of the fabric - Need something to engage with and test.
How would it react to tailoring? Consider weight, structure/rigidness. 


IND
follow links on stream on how to translate concept and develop - Consider all of the different types of capes and jackets/whatever you want to focus on, the variation of cut, style, materials can change the purpose of the garment - where it's worn and how its used. Scale, fit and quality.
E.g leather jacker, bomber, cropped.
How many styles can you extract and what's the effect of that? 
E.g biker jacket = harder aesthetic, underground feel. 

Select one of the following to develop into your new line: Tailoring and jackets, knitwear and jersey and outerwear.
Blazers, jackets, anorak, cape etc.
Different climates and needs that customer may have?

Put a board together for your customer, their needs, are they a broad demographic? Think about how you can communicate to this market? Does your original concept board need to shift? 

Look at style.com for current trends also maybe go to global and select fabric to aid designs?

Begin designing from my collection and see how I can translate the garments to more of a winter style. E.g maybe the dress is in wool? Or the skirts definitely could relate to capes.
Dresses looks kind of kimono like - They're all one piece? 
The finishing? The angular dress can translate to a jacket with an angular zip closure and maybe in a felted fabric? 

Layers, underwear and outerwear.
Fabrics
Finishings
Side view and how does the back relate to the front